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Building Brand Trust with Social Media Holidays

September 30, 2022

Building Brand Trust with Social Media Holidays

What are Social Media Holidays?

If you’ve ever looked at a content calendar, it’s likely you'll have noticed an extensive list of social media holidays – Many of which you may never have heard of.

The thought of planning additional content might fill you with dread, but social media holidays provide an excellent opportunity to create an engaging community marketing campaign to attract customers and improve your brand’s trust and visibility.

The brands that align their values with their communities are often the most successful. As customers seek to support purpose-driven brands, one of the best ways to connect with your audience is through social media, and special events and occasions offer a unique opportunity to do just that.

Social media holidays are special days and periods throughout the year to celebrate an event or raise awareness about a cause. Typically set up by charities and organisations, there’s a holiday for almost every occasion. From World Pizza Day to International Youth Day, your brand can get involved with plenty of events to show off what it cares most about.

Here's everything you need to know:

Which Holidays Are Right for Your Brand?

 

Jumping on the latest trending topic sounds good, right? There’s just one thing to remember:

You need to carefully select holidays that resonate with your audience and align with your brand values.

Consumers are ‘voting with their feet’, choosing businesses that align with their political and social beliefs over those that don’t. It's important to align your brand's interests and intentions with those of your intended audience, which will help build trust and authority for your business.

Holidays range from commemorative to religious, charitable, and just for fun. You’ll need to think about the story you want your brand to tell and what your audience is interested in.

 

Make sure any content you publish:

 

●    Develops your brand’s personality

●    Increases your engagement

●    Stays true to your values

●    Builds your community

How to Plan Your Strategy

The annual calendar is packed full of social media holidays. As they happen annually, your brand has plenty of time to plan your community marketing strategy and get involved.

One of the easiest ways to discover the next social media holiday is to look online.There are many free resources and calendars available to download.

 

Decide your goals, and don’t be afraid to use different tactics for different holidays.

So, Why Should You Celebrate Social Media Holidays?

Connect with Your Audience

According to the latest report from Edelman’s Trust Barometer, consumers are far more likely to buy from or advocate for brands that align with their values. Showing your audience you care about the same things they do will greatly benefit your reputation. However, be conscious you aren’t making empty statements or promises.

 

Increase Sales

Events like Black Friday, Mother’s Day and Valentine’s Day are already lucrative periods for businesses, so make sure you’re planning quality content so that you don’t miss out.

 

Boost Engagement and Visibility

Getting involved with trending topics is an easy way to boost your social media marketing. By researching trending topics and hashtags, you can expose your brand to wider audiences and share what your brand cares about and celebrates.

Don’t be afraid to have some fun with your campaigns. Holidays like Christmas Jumper Day are already light-hearted and engaging, whilst benefiting a brilliant cause. There are brilliant opportunities to get your employees and audiences involved in your content.

 

Start a Conversation and Show Off Your Values

Social media holidays offer the perfect opportunity to align your brand with a cause or charity. Consumers expect more from their brands in recent years and getting involved and joining the conversation is a great way to show your support.

If you’re up for the challenge, find a unique angle for your marketing content. It’s not an easy task, but you’re presented with an excellent chance to promote your brand and connect with your customers. You can grab attention and gain traction for both your brand and a meaningful cause.

 

Holiday-themed posts provide an excellent space for your audience to interact with you. Whether you use them for brand visibility or to make your product or services part of the celebration, getting involved offers plenty of benefits.

Remember your values, engage with your audience, and show your support for some amazing causes.